The concept of empathy can be a hard one for adults to master, much less for kids to understand. In fact, research shows that teens today are 40% less empathetic than they were thirty years ago, and 62% of Americans say kids are less kind than they were in the past. Ouch! The world is turning in to a mean place.

To help kids and families learn to be kind, Hasbro, one of our favorite toy companies, has launched their Be Fearless Be Kind iniative:

BE FEARLESS BE KIND is Hasbro’s new signature philanthropic initiative. It’s designed to inspire and empower kids to have the compassion, empathy and courage to stand up for others and be inclusive throughout their lives.

Hasbro has teamed up with a number of non-profits to help kids not only learn how to be more empathetic and kind, but to put those traits in to practice.

Hasbro’s Be Fearless Be Kind website is chock full of resources to help parents help kids learn and practice kindness and empathy. On the website parents can find a curated toolkit; a custom series of mindfulness videos for kids and adults; and third-party research and resources to link

The Be Fearless Be Kind program is the perfect extension of Hasbro’s purpose to make the world a better place for children and their families.  Through play, kids learn how to follow the rules, be patient, take turns, collaborate on teams and be good winners and losers. Hasbro’s toys help to nurture critical social and emotional skills that propel kids into kind teammates, good friends and positive citizens.

The Christmas season is the perfect time to help kids practice kindness. The 7th annual Joy Maker Challenge will engage youth to spread holiday joy to those in need. For every kid who volunteers during the Challenge, Hasbro donates a toy or game to Toys for Tots. This would be a great activity to get involved in as a family during the holidays!

Join the Twitter Party!

Join Hasbro’s Twitter party on Monday, November 14 at 2 PM EST to discuss its Be Fearless Be Kind campaign. The prizes will be 8 $50 Hasbro prize packs!

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